Heineken Experience
Stadhouderskade 78, Amsterdam, Netherlands, 1072 AE
A trip to the Heineken Experience is a must for beer lovers visiting Amsterdam. During its signature self-guided tour, you’ll delve into the history of the Heineken beer family, learn about the complete brewing and bottling process, and taste the goods for yourself. Plus, you can enjoy panoramic city views from the rooftop terrace.
The basics
The Heineken Experience tour takes place inside the former Heineken brewery. Wander past vintage brewing equipment and tall malt silos, and participate in interactive exhibits. Along the way, you’ll have a chance to watch international Heineken commercials and observe the life cycle of the signature green bottle. At the end, cap off the tour with free beers in the tasting room. Add the rooftop bar to the tour to learn more about the transportation of ingredients and enjoy stunning views of Amsterdam from the exclusive terrace.
The Heineken tour is one of the most popular activities in Amsterdam, so it’s best to book admission in advance. The experience can be paired with a canal cruise to take in more of the city.
Things to know before you go
Purchase your Heineken Experience tickets ahead of time to secure a time slot.
Visitors under the age of 18 must be accompanied by an adult and, according to Dutch law, will not be served alcohol.
The Heineken Experience is wheelchair accessible. Wheelchairs are available free of charge, though must be booked 48 hours in advance.
How to get there
The Heineken Experience is located on Stadhouderskade and is easily accessible by public transportation. From Amsterdam's Centraal Station, catch line 24 to tram stop Stadhouderskade. From Leidseplein, take line 7 in direction Flevopark, or line 10 in direction Azartplein, and exit at tram stop Weteringcircuit. Nearby attractions include the Rijksmuseum and the Van Gogh Museum.
When to get there
The Heineken Experience is open daily from morning to evening, with extended hours on the weekends in July and August. Last entry is typically two hours before closing. The least crowded time to visit is right when it opens.
Edible Amsterdam
You’re sure to have worked up an appetite after sipping beers at the Heineken Experience, so plan on having a bite. Consider booking a food-themed tour that features some of Amsterdam’s top attractions, or head off on an afternoon food walking tour to sample apple pie, gouda cheese, cod, and more. Another option is to visit a local host’s home for dinner, where you’ll really get a taste of authentic Dutch culture.
What does the Heineken Experience include?
Located in Heineken’s oldest brewery in the heart of Amsterdam, a standard ticket for the Heineken Experience includes an immersive tour of the brewery, an in-depth look at the history of Heineken, a peek inside the original brew room, and two chilled glasses of Heineken beer.
Is the Heineken Experience in English?
Yes, the information panels and guided tours of the Heineken Experience are all in English. However, you can download a free audio guide in French, Italian, Spanish, Portuguese, Dutch, or German on your phone. Staff members indicate if they speak other languages by the badges on their uniforms.
What is the best time to go to the Heineken Experience?
While the Heineken Experience operates a timed entry policy to ensure it doesn’t get overcrowded, the best time to visit is mid-morning as soon as it opens—preferably during the middle of the week between Tuesday and Thursday. If you’re heading to the rooftop terrace, sunset is a great time to enjoy a chilled beer.
Is the Heineken Experience accessible?
Yes, the Heineken Experience is accessible. While the historical brewery building isn’t accessible, indicating you need accessibility assistance when booking your ticket means that staff can make the necessary arrangements before you visit. It’s also recommended to visit outside of peak hours to avoid crowds.
Is the Heineken Experience worth it?
Yes, the Heineken Experience is worth it. The fun and interactive displays bring the history of the beer to life, while the original brewing room is a significant part of Amsterdam’s heritage. Plus, you can enjoy sweeping views of the Dutch capital alongside a drink from the roof terrace.
Are Heineken Experience tickets refundable?
No, the Heineken Experience doesn’t offer refunds, even if the reason you can’t come is out of your control—issues with public transport, for example. However, you can reschedule your ticket for another date and time slot. You can do this up to an hour before the start of your tour.
Ways to explore
The Heineken tour is one of the most popular activities in Amsterdam, so it’s best to book admission tickets in advance. Choose between standard tours including two beers or a VIP Experience with your own guide and craft beer tastings. You can also add on access to the rooftop terrace or a cruise of the UNESCO-listed Amsterdam Canal Ring in a branded Heineken boat. Hop-on hop-off bus tours tend to stop by the attraction, too.
Accessibility
The Heineken Experience is accessible, but wheelchair users must indicate mobility needs when booking so staff can make any required accommodations. The Rock the City tour is not accessible for travelers using wheelchairs.
Age limits
You must be over 18 to enter the Heineken Experience, and minors aren’t allowed inside.
What to pack
Small bag, valid ID
What to wear
Most of the experience is indoors and climate-controlled, so bring layers.
Not allowed
Pets, smoking, outside food and drink, rowdy behavior
Amenities
Gift shop, rooftop terrace, bar, Wi-Fi, cloakroom, lockers
Address
The Heineken Museum is located in a historic former brewery in the heart of Amsterdam’s historic center. It’s easiest to travel by walking, cycling, or public transport.
Driving
The Heineken Experience is in a pedestrian and bike-friendly part of Amsterdam, so it’s best to avoid driving. No on-site parking is available, and the closest car park is APCOA Parking Heinekenplein.
Public transportation
Take tram 2 to the Marie Heinekenplein stop or ride the M52 metro line to Vijzelgracht, just a 5-minute walk from the experience.
Best times to visit
Mornings are typically less busy, so visit then for a quieter experience.
Best days to visit
Weekdays tend to see fewer crowds, while Saturdays boast a livelier atmosphere.
Best months to visit
The summer months of June to September offer the best weather for toasting on the rooftop terrace.
Special events
The brewery hosts various events year-round, so check its website for upcoming happenings.
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